The battle lines are clear. It’s going to be a war between two retail giants.
Amazon’s entry into the fashion business is a threat that Walmart must meet head on. Amazon has been busy using famous designers to collaborate on development of its e-commerce site. However, Walmart has not been sitting idle. The company is responding with an overwhelming amount of fashion brands – 600 was a recent count – and, in addition, has about 150 premium brands that are available through its Lord & Taylor association. Bridesmaid Dresses
All of this indicates that now there is a huge effort by Walmart to capture the fashion spending of its customers and have them shop more on the Walmart site or in the stores. With e-commerce becoming more important, the e-commerce acquisitions that Walmart has made in the past few years must now pay off.
I think that can happen. I am particularly impressed by Denise Incandela, 56, now head of fashion group, Walmart U.S. e-commerce. She has been with Walmart since 2017, after being CMO for Saks Fifth Avenue and resident of Ralph Lauren Global Digital Commerce. Since assuming her position at Walmart, she is responsible for adding EV1 and Sofia Jeans to the brand mix. Recently, she also introduced Scoop, an exclusive line of trendy merchandise she developed with Scoop founder Stefan Greenfield. Ball Dresses nz